Designing systems,
Designing systems,
futures, and change
Designing systems,
Designing systems
futures, and change
futures, and change
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We believe design helps you move forward.
Forward through complexity.
We believe design helps you move forward.
Forward through complexity.
daybyday is a design & research studio focused on long-term thinking, behavioural change, and systems design. We research, facilitate, and design visions, digital products, and services to help business, public institutions, and governments find new ways forward.
daybyday is a design & research studio focused on long-term thinking, behavioural change, and systems design. We research, facilitate, and design visions, digital products, and services to help business, public institutions, and governments find new ways forward.
OUR EXPERTISE
OUR EXPERTISE
Strategy & Foresights
We support organisations facing uncertainty or transition.
We help you understand what’s changing, where you’re going, and how to plan accordingly.
We help you:
Make sense of emerging challenges
Develop future scenarios and options
Align around long-term direction
Turn vision into clear next steps
Strategy & Foresights
We support organisations facing uncertainty or transition.
We help you understand what’s changing, where you’re going, and how to plan accordingly.
We help you:
Make sense of emerging challenges
Develop future scenarios and options
Align around long-term direction
Turn vision into clear next steps
Strategy & Foresights
We support organisations facing uncertainty or transition.
We help you understand what’s changing, where you’re going, and how to plan accordingly.
We help you:
Make sense of emerging challenges
Develop future scenarios and options
Align around long-term direction
Turn vision into clear next steps
Service & UX/UI Design
Service & UX/UI Design
Service & UX/UI Design
Workshops & Learning
Workshops & Learning
Workshops & Learning
WORK
WORK
The Flâneur Revisited
The Flâneur Revisited
Futures
How can design reframe the way we perceive and navigate our urban environments in an age of constant connectivity and surveillance?
How can design reframe the way we perceive and navigate our urban environments in an age of constant connectivity and surveillance?
Lofft
Lofft
UX/UI Design
Seeing Systems, Shaping Futures
Seeing Systems, Shaping Futures
Workshop
Organisations often focus on efficiency but miss what remains invisible: the blind spots, exclusions, and longterm risks built into everyday services.
Organisations often focus on efficiency but miss what remains invisible: the blind spots, exclusions, and longterm risks built into everyday services.

OUR APPROACH
OUR APPROACH
Start by understanding
Start by understanding
We invest in research, listening, and mapping context. We look at what’s shifting, where uncertainty lies, and what futures are possible before we move toward decisions.
We invest in research, listening, and mapping context. We look at what’s shifting, where uncertainty lies, and what futures are possible before we move toward decisions.
Design is sensemaking
Design is sensemaking
Design is how we clarify complexity, align teams, and turn early concepts into testable prototypes. It’s not only a visual aesthetics but also a thinking process.
Design is how we clarify complexity, align teams, and turn early concepts into testable prototypes. It’s not only a visual aesthetics but also a thinking process.
Participatory and collaborative
Participatory and collaborative
We involve teams, communities, and stakeholders throughout the process using participatory methods.
We involve teams, communities, and stakeholders throughout the process using participatory methods.
Comfortable with ambiguity
Comfortable with ambiguity
We don't jump to conclusions when the challenge is complex. We help teams make sense of nuances and work through it methodically.
We don't jump to conclusions when the challenge is complex. We help teams make sense of nuances and work through it methodically.

Ready for change?
Let's talk

Ready for change?
Let's talk
